GIF POST DESIGN

Animated GIFs have become an integral part of our lives. They have not only replaced phrases in a chat message but have made communication fun and lively. While we have become so used to GIFs on social media like Facebook and Twitter, they have also been truly dominating digital advertisements for quite some time.

Since the launch in the ’80s, GIFs have developed a lot in their purpose, methods of creation, and dissemination. One such development is their use in web banner advertisements. As banners have become mandatory for businesses, especially for those that mostly deal with online purchases, it is a challenging period for marketers, to stay afloat and to make an impact with experimental media. GIFs are the saviors here.