TRAFFIC ON FACEBOOK - INSTAGRAM

Any strategy that helps you increase your social media reach, engagement and number of (quality) followers will also help get more eyes on your posts and profile, and grow brand familiarity. This should then naturally increase your social media referral traffic.

For example, in a 2022 study, Social Media Today tested whether memes — which are know to drive engagement, and in turn reach on social media — could also help increase website traffic. After integrating memes into their social media strategy for 1 month, they saw a 12% increase in website sessions, and 16% increase in website users from social media. While this was only a small test, it suggests that engaging content can also increase website visits.